Smoking is still the biggest issue for health systems worldwide and keeps costing millions of lives. Despite many misconceptions, scientific research shows that Heat-Not-Burn is a less-harmful alternative to smoking than burning cigarettes directly. We are taking the effort to transform and popularize it.

In some countries, the price of cigarettes has increased year after year. As a highly re-purchased commodity, cigarettes have become a luxury for many smokers who are unable to quit. We take responsibility for developing various innovative products to approach a cost-effective way for smokers, increasing the use times of cigarettes scientifically, for the purpose of reducing cost.