What is Heat-Not-Burn?

Heat transfer occurs when heat is added to an object, causing its temperature to rise.

Combustion occurs when the heat source reaches the ignition point of the fuel, causing it to burn in the presence of oxygen.

When the flame of a lighter is brought close to a cigarette, combustion begins, and the burning tobacco leaf reaches a high temperature of 800-900°C, producing smoke. This smoke contains the nicotine in the tobacco leaf and the natural aroma of the blended tobacco, which are highly addictive substances. These addictive substances are the reason for smoking cigarettes. However, when tobacco aroma and nicotine are released, more than 7,000 chemicals are also produced at the same time; about 100 of them can cause smoking-related diseases (lung cancer, emphysema, cardiovascular disease, etc.).

When a lighter is used to ignite a cigarette, the tobacco leaf burns, releasing nicotine and the natural aroma of the tobacco blend. These substances are highly addictive and are the main reason people smoke cigarettes.

Long-term ingestion of the chemicals produced by combustion is harmful and has come to be known as a health killer. HIMASU’s starting point was the question of whether it was possible to smoke cigarettes without burning them. Our team tried to heat tobacco at a low temperature below its ignition point and used glycerin as a catalyst to efficiently extract the addictive substances. Heating extracts nicotine and flavor components and reduces the generation of toxic substances due to combustion because it is below the ignition temperature.

Unfortunately, however, the harmful effects of smoking cannot be reduced to zero. We do not recommend that non-smokers try smoking, remembering that it can be harmful to their own health and the health of those around them.


If you are a smoker, we hope you always consider the harm to your surroundings and yourself by trying to quit smoking or switching to heated cigarettes if that is difficult.