Redefine Smoking
1 Cigarette = 3 Heating Sticks
An innovative, saving, lower risk way to enjoy smoking
HIMASU 1Be3 Pro
Reimagine smoking
- Heating instead of lighting
- One cigarette can be heated several times
- No ash
- No second-hand smoke
Trying to make a difference
We are dedicated to building a future and redefining smoking for all smokers and smoker-affected humans——less harmful, lower cost. While it’s not harmless, providing adult smokers who are incapable to quit smoking with a wide range of less harmful alternatives really has a positive impact, and we are convinced that can be a movement to shape a better future.
What we are doing
Building Products and Partnerships for Sustainable Growth
Heating Device R&D and Sales
We are dedicated to applying innovative technologies to heating devices, aiming to deliver a completely new and enhanced user experience.
Heat stick R&D and Sales
We strive to offer users and clients a diverse range of heating stick products, catering to different needs in terms of satisfaction, flavor, and experience.
Manufacture Solutions
We are supporting solutions that without modifying equipment or additional investments to enter the heat-not-burn market for traditional cigarette manufacturers.
Digitizing manufacturers
For over 20 years, we have been serving tobacco companies, advancing the electronic and digital transformation of cigarette factories.
Why HIMASU
Innovation
We continually push the boundaries of technology to bring cutting-edge products.
Affordability
We offer cost-effective solutions without compromising on quality.
Experience
With over 20 years in the industry, we bring expertise and insight to every product.
Commitment
We are dedicated to providing exceptional service and support to our clients.
Responsibility
Do the right thing
Smoking is still the biggest issue for health systems worldwide and keeps costing millions of lives. Despite many misconceptions, scientific research shows that Heat-Not-Burn is a less-harmful alternative to smoking than burning cigarettes directly. We are taking the effort to transform and popularize it.
In some countries, the price of cigarettes has increased year after year. As a highly re-purchased commodity, cigarettes have become a luxury for many smokers who are unable to quit. We take responsibility for developing various innovative products to approach a cost-effective way for smokers, increasing the use times of cigarettes scientifically, for the purpose of reducing cost.
